Senior Marketing Technology Lead (MarTech)- Status- ACTIVE- Currently accepting Resumes

Senior Marketing Technology Lead (MarTech)
Location: Atlanta, GA (Hybrid – 3 Days/Week Onsite
Client- Synovous
About the Role
We are seeking a strategic and hands-on Marketing Technology Lead to support a leading banking client in transforming their marketing technology and digital engagement capabilities. This position plays a critical role in optimizing the client’s internet presence (customer-facing channels) and intranet presence (internal communications and marketing enablement), while ensuring platform integration, regulatory compliance, and cross-team collaboration.
Key Responsibilities
Martech Leadership

• Define and lead the MarTech strategy and roadmap aligned with business growth, compliance requirements, and customer engagement goals

• Advise senior leadership on marketing technology trends, innovations, and investment priorities

• Conduct vendor evaluations and recommend MarTech solutions that align with business objectives

Platform Management & Optimization

• Lead strategy and execution of tools including Salesforce Marketing Cloud (SFMC), CDPs, CRM systems, analytics, and web platforms.

• Drive seamless integration across digital platforms to enable consistent customer experience.

Data, Analytics, and Compliance

• Support data-driven campaign execution, personalization, and customer segmentation.

• Ensure adherence to privacy and financial compliance standards (e.g., CCPA, GDPR, FFIEC).

Internet & Intranet Presence

• Strengthen the client’s internet presence by supporting public-facing digital experiences, customer journeys, SEO/SEM strategies, and personalized content delivery.

• Enhance the intranet presence by delivering tools, dashboards, and content that empower internal marketing and sales teams.

Collaboration & Enablement

• Partner with Marketing, IT, Compliance, and Analytics teams to ensure platform alignment and user adoption.

• Communicate technical concepts clearly to both technical and non-technical audiences.

Team Leadership

• Lead a focused strategic team of marketing technology specialists and analysts

• Mentor team members on MarTech planning, analysis, and strategic thinking

• Coordinate with implementation teams to ensure strategic alignment

 
Qualifications
Required Experience

• 8–12 years of experience in marketing technology strategy and leadership, ideally within the banking or financial services sector

• Proven experience in strategic planning and evaluation for marketing technology platforms

• Strong strategic understanding of Salesforce Marketing Cloud, Adobe Experience Cloud, Marketo, or similar platforms

• Deep knowledge of CRM integration strategy, customer data architecture, analytics frameworks, and personalization strategies

• Comprehensive understanding of data governance, marketing compliance (e.g., FFIEC, FDIC), and privacy regulations

• Exceptional cross-functional leadership and strategic project management skills

• Bachelor’s degree in marketing, Information Systems, or related field (Master's preferred)

Preferred Experience

• Experience working in regulated industries, especially banking or insurance

• Familiarity with digital banking tools, omnichannel marketing strategy, and financial customer journey frameworks

• Certifications in SFMC, Marketo, Adobe, or related platforms

• Experience with marketing technology vendor management and contract negotiations

• Background in change management and technology transformation initiatives.

Please send resumes to chay@logic-loops.com